Plans & Fees


Our monthly membership encourages regular attendance, enabling us to spot problems before they arise and results in helping you maintain healthy teeth and gums for life. 

5 benefits of joining:

of tooth decay and gum disease with regular attendance.

to request assistance from the Worldwide Dental Emergency Assistance Scheme*

on most treatments for our plan members only**

of your routine dental and hygiene care through a convenient monthly Direct Debit.

compared to private pay-as-you-go fees.


How do these appointments help you?

Dental health examinations provide:

Hygiene appointments provide:

help you

 Happy TeethHappy MouthHappy Gums
Number of dental health examinations per year***122
Number of hygiene appointments per year***124
Treatment planning to promote good oral health for life and warranty on any dental work at the practice✔️✔️✔️
Flexible appointment times✔️✔️✔️
Monthly cost****£11.40£25.05£38.50
Weekly cost****£2.63£5.78£8.88
Daily cost****38p82p£1.27


*The Worldwide Dental Emergency Assistance Scheme is a scheme established to offer support and assistance to dental plan patients who request treatment following a dental trauma and/or dental emergency or oral cancer. The Scheme responds to requests for assistance on a wholly discretionary basis. This means that, whilst the Scheme aims to provide benefits in most cases, it has no obligation to provide any benefit unless it first decides (in its sole and absolute discretion) that it should provide a benefit. There are some circumstances in which the Scheme is not designed to help and these are explained in more detail in the Scheme Handbook. Each request will be looked at individually to assess the request for benefit. Certain restrictions and limitations may apply in the event that the request is accepted and it is possible that the Scheme will decide to provide no benefit.

**Exclusions apply to implants, whitening, orthodontic treatments and any additional hygiene visits per year.

***The provision of routine examinations and hygiene visits is subject to receipt of the required consecutive monthly payments.

****An initial administration fee of £9.50 will be collected with your first payment only.


We know that private dental care is not a cheap alternative.
We try our best to balance the quality of the materials we use and the time we take with each patient with the need to make Pure Dental care as affordable as possible.

New patients Clinical consultation, inclusive of all small x-rays, models, photos as necessary and a comprehensive examination.

Verbal report and written, itemised treatment plan.£49
Digital OPG ‘landscape scan’ Xray (should your case require one)£31.25
  Plan Price Private Price
Routine appointment once your gum health is stable £76 (included in plan price)  from £95
Full Hygienist consultation and health check £152 (full hour consultation) £190 (full hour consultation)

We are an entirely silver amalgam free practice. We only use tooth coloured materials for fillings.

  Plan Price

Private Price
Small, simple filling from £75.10 from
Moderate filling in an incisor or canine tooth from
£ 100.20
from £125.20
Premolar and molar fillings from £150.20 from £187.80
Complex molar fillings from £225.20 from £281.50

All our laboratory produced items are produced by UK based labs which comply with the relevant Medical Healthcare directives. Our labs are all registered with the General Dental Council.

Crowns are proven to prolong the lifespan of broken or weakened teeth. Our crowns are all either Zirconia, Ceramic or gold and range in price from £660 to £918 on a plan depending on complexity and materials used. All options carry an unequivocal 2 year warranty against breakage.

Bridges are used to replace missing teeth by ‘latching onto’ nearby teeth which have remained in place. They are not removable and can look great. These are a good option if the supporting teeth are already filled, broken or restored because the bridge will effectively fill gaps AND strengthen the support teeth at the same time. Bridges cost from £1,400.

We only use top quality, Straumann implants from Swizerland. They carry some of the best long term success data of any manufacturer and are beautifully engineered and manufactured.

Once a patient decides, in principle, that implants may be a viable option the next stage is to formally carry out a series of checks and measurements to plan the case completely. We call this the ‘implants diagnostics package’

Initial consultation – £80

Implant diagnostics – once per case to allow final planning and costing £160

Sample implant costs after diagnostics and initial consultations

Single tooth replaced with single implant and crown in ideal site.
Totally inclusive charge with no hidden extras
Single implant in ideal site to replace TWO teeth side by side from £2,600
Lower removable denture held firmly in place with two implants and locator fixtures – includes new lower denture.
A fantastic choice if your denture lifts up all the time
from £2,750
Grafting procedure to stabilise implant in a non ideal situation £400
  Private Price

 Boutique Home whitening – 2 weeks supply of whitening gels, including whitening trays  £245
Additional tubes of gel if required £25-
50 each
  Plan Price Private Price
Full upper and lower dentures, highest quality teeth and strong impact resistant acrylic from £880 from £1,100
Chrome partial skeleton denture with high quality teeth. from £1,123.50 from £1,404.50
Temporary short term denture  from £200 from £240


Patient Complaints Procedure

It is our aim to always have satisfied patients, to meet your expectations of care and service and to resolve any complaints as efficiently, effectively and politely as possible. We take complaints very seriously, investigating them in a full and fair way and take great care to protect your confidentiality. We learn from complaints to improve our care and service. We will never discriminate against patients who have made a complaint and we will be happy to answer any questions you may have about this procedure.

If you are not entirely satisfied with any aspect of our care or service, please let us know as soon as possible to allow us to address your concerns promptly. We accept complaints made verbally as well as written complaints. If you do not feel you can raise a complaint about your Private service directly with us, you can address your complaint directly to The Dental Complaints Service, The General Dental Council or The Care Quality Commission (see below for contact details).

Julia Conroy is our Complaints Manager and will be your personal contact to assist you with any complaints. We aim to resolve verbal complaints within 24 hours where possible, but if you complain in writing the Complaints Manager will send an acknowledgement letter within 3 working days and will aim to provide a full response in writing as soon as practical.

You can send your complaints to 255 Eccleshall Road, Stafford, Staffordshire, ST16 1PE, call us on 01785 213333 or email the Complaints Manager on

If the Complaints Manager is unavailable, a member of the team will take brief details about the complaint and will arrange for a meeting when it is suitable for you and the practice. We will keep comprehensive and confidential records of your complaint, which will be stored securely and will only be accessible by those who need to know about your complaint. If the complaint investigation takes longer than anticipated, the Complaints Manager will contact you at least every ten working days to keep you informed of the reason for any delays, the progress of the investigation and the proposed date it will be completed.

When the investigation has been completed, you will be informed of its outcome in writing. We will make our response clear, addressing each of your concerns as best as we can. You will also be invited to a meeting to discuss the results and any practical solutions that we can offer to you. These solutions could include replacing treatment, refunding fees paid, referring you for specialist treatments or other solutions that meet your needs and resolve the complaint.

We regularly analyse patient complaints to learn from them and to improve our services. That’s why we always welcome your feedback, comments, suggestions and complaints.

If you are dissatisfied with our response to a complaint, you can contact The Dental Complaints Service, The General Dental Council or The Care Quality Commission within 12 months of the treatment or within 12 months of becoming aware of the issue. Please see the contact details below.


The Dental Complaints Service can be contacted by calling 020 8253 0800 or by visiting

The Care Quality Commission (CQC) who regulates private and NHS dental care services in England by calling 03000 616161.  They can take action against a service provider that is not meeting their standards.

The General Dental Council is responsible for regulating all dental professionals. You can complain using their online form at contact them on or by calling 020 7167 6000.

0% Finance option available

0% Finance available for up to 12 months on all treatments over £500.  Over 12 months finance available with variable interest, depending on the term period. Call us for more detail or visit our partner’s website for more derails by clicking here